Restaurant technology has reached a tipping point. Driven by the need to find ways to operate more cost-effectively and motivated to keep up with customers fully immersed in technology, restaurateurs are upgrading to point of sale (POS), marketing, and restaurant management platforms that give them the capabilities they need to stay competitive in a digital world.
The restaurant business is becoming increasingly digital, with tech advancements occurring at a rapid pace. The Software as a Service model answers many of the challenges facing today’s restaurants wishing to both meet consumer demands today and prepare for the future.
Features that Make SaaS the Smart Choice for Today — and Tomorrow
SaaS (Software as a Service) takes the burden of maintaining software and servers off the shoulders of in-house IT staff. Instead,the software vendor publishes and manages updates, freeing the IT team to focus on revenue-producing initiatives and projects. Because the vendor maintains and upgrades the software, pushing updates from the cloud to devices automatically, the restaurant is always running the most recent version available, which means greater security and up-to-date functionality.
SaaS solutions also run and back up your data in the cloud, which adds a layer of data resiliency and business continuity. Cloud solutions also require little hardware and networking equipment on-site, further reducing the IT maintenance burden.
Finally, when it comes to business continuity, cloud POS solutions like Xenial are impervious to temporary losses of internet connectivity. By using a mesh network, devices running Xenial cloud POS / restaurant management platform back up one another in the store, so you can keep taking orders and payments and dishing out great food—even run end of day close-out and reports. Data syncs back up with the cloud once connectivity is restored.
SaaS Does a Better Job of Meeting the Demands of the Digitally Immersed Consumer
The average age of a restaurant POS system today is 18 years old. Think about it, 18 years ago, the first iPhone hadn’t been released. No one was ordering from a smartphone. Few restaurants had websites. None of your customers attempted to pay with a mobile wallet. If you offered a loyalty rewards program, it was probably a paper punch card, and your staff probably wrote out gift certificates instead of issuing plastic gift cards.
Your customers demand so much more today. They expect to be able to place online orders, order at self-serve kiosks, collect and redeem loyalty rewards on all channels, check gift card balances, and receive personalized service and promotions based on the data you collect about them. Digitally immersed consumers are also well aware of the many dining options available to them. All they need to do is search the internet or log onto GrubHub or another online ordering platform. If the customer experiences you offer don’t measure up, they can easily find another restaurant that offers greater convenience.
If you’re using an 18-year-old POS system, it’s an anchor holding back your restaurant operation from delivering the types of experiences your customers demand, and it will only be more of a detriment as technology — and customer expectations — continue to evolve.
SaaS solutions can help you meet today’s customer demands, and prepare for whatever is next. Built in the digital age, they natively support omnichannel ordering and omnichannel customer marketing and experiences. Using this digital-forward architecture and its inherent flexibility, you can craft unique, customer-pleasing experiences that foster loyalty and help your business grow.
SaaS Empowers Restaurants to Pursue Their Business Goals
In addition to providing competitive customer experiences, SaaS solutions can also help advance progress toward business goals. For example:
Business expansion: SaaS eliminates the time IT spends patching and managing software and hardware, freeing your team to support the organization’s business objectives such as per-store sales growth or expansion into new markets.
Omnichannel capabilities: Online and mobile ordering built into a SaaS POS platform will work more readily — often without IT having to program an integration or create a workaround. You also won’t have order takers having to juggle ten tablets from ten different third-party ordering and delivery services.
Order accuracy: Regardless of the origin of orders, they are all handled seamlessly and timed and routed for prep according to ordering channel.
SaaS Empowers IT to Anticipate What’s Next
Now that SaaS makes software applications easily accessible to your restaurant, your CIO’s role can evolve, enabling him or her to devote more time and attention to initiatives that support business objectives and strategy, and less on maintenance, service and support.
With SaaS, your CIO and IT staff can implement solutions that not only meet your current business objectives, but also position your restaurant to respond to emerging trends. Your CIO can always be “on watch,” keeping you ahead of pace of competitors, and building an IT strategy that helps ensure success for the future.
Are you ready to meet today’s customer demands, achieve your business goals, and build a future-ready technology ecosystem? Then it’s time to learn more about Xenial.